About the lab

Operators buildingfor operators.

Not another SaaS tool. Not a consulting deck. A technology partner that understands operations because we've run them.

DFW / NYC · EST. 2024

Why we do the work.

An applied-AI lab for industries technology forgot.

01

Our mission

We build operating systems for industries underserved by technology — multi-unit restaurants stitching together seven disconnected tools, vending operators running routes on clipboards, food retailers managing thousands of SKUs by hand, equipment resellers tracking inventory in spreadsheets, real-estate teams losing six-figure deals to dropped follow-ups.

02

How we work

We diagnose what's actually broken, design systems around how your business really works, and build production infrastructure that lasts — then stay on as a partner to keep it sharp.

The team.

Two operators who have built and run businesses — now building for the ones like them.

Prithvi Datla

DFW & NYC
CEO & Founder

Cornell MBA. Former product and digital operations leader at Verizon and AT&T. Built hospitality businesses across three countries — raised $1.5M for hotel development, opened Mexico's top-rated Indian restaurant, hosted 7,000+ Airbnb guests with a 4.84 rating. Retired at 37. Came back. Now building KiloByte Collective. Avid surfer, published photographer, diver, and golfer.

Alex Abboud

NYC
Co-Founder & COO

Operator and product mind with a consulting background spanning strategy, partnerships, and business development. Alex brings a sharp eye for what actually moves the needle in complex organizations — cutting through noise to find the lever that matters. Deep expertise in go-to-market execution, operational design, and building the partnerships that scale businesses. Also an avid photographer.

What we hold to.

Four principles that decide how we work long before any contract is signed.

01

Diagnosis before automation

We find the root cause before we build anything. No system goes in until we understand the operation it's serving.

02

Operators, not consultants

We've run businesses. We build from experience, not theory — and we stay close to the work long after it goes live.

03

Go deep, not wide

Deep expertise in a handful of industries we know cold. Real results beat a broad menu of generic services.

04

Build to last

Production systems, not prototypes. Annual partnerships, not one-off projects. You own everything we build.

Let's build something that lasts.

Tell us about your business. We'll tell you honestly whether there's a fit.

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